Faye Clack Communications Inc. specializes in the food, beverage and consumer product sectors. Whether you are a new brand interested in creating a marketplace position or reconfiguring your brand strategy, Faye Clack Communications (FCC) is adept at developing impactful, results-oriented marketing and communications strategies for local and internationally-based branded companies, trade and commodity associations, marketing boards and co-operator groups.
We dedicate ourselves to the “commercialization” of new and exciting products. We also revitalize and create market advancement for existing products. For decades FCC has helped entrepreneurial organizations and governments access retail shelf space and foodservice larders across Canada by providing a fully integrated platform of trade relations, government relations, marketing services and public relations. These core competencies have been refined and expanded over the years to include digital and social media platforms and applications from the technology sector.
For decades our experience and success stems from our ability to distinguish good business opportunities and set realistic objectives, creatively implement the right strategy, tactics and execution to meet client needs, all the while demonstrating our passion and knowledge for the food business.
We leverage our in depth knowledge of the food and beverage industry and global supply chain to bring the International marketplace to Canada’s doorstep.
We build and execute strategic business and communication plans that create true commercialization, elevate brands and increase sales based on real time research data not conjecture.
We excite the trade by building consumer trends and growing market share.
We understand and have extensive experience working with government associations/foreign trade offices and therefore understand their requirements for compliance.
We know the retail and foodservice environments and develop inspiring turn-key end user programs.
We discern how to effectively communicate with every link in the value chain from grower through to the consumer.
We recognize and applaud the trade, conventional and social media influencers with whom we have developed lasting, symbiotic relationships.
We identify with the consumer, and are adept at moving branded and generic food and consumer products into familiar and new markets.
We believe that success is rooted in the spirit of partnership and as a result, many of our clients have been with us for many years. Whether we’re raising profiles and market share or launching a new product or service into the market, our proprietary commercialization approach ensures our clients’ key messages are delivered and their brand awareness and equity mature.
We are passionate about what we do – influencing consumer choice.
For several years running FCC has been honoured with several awards from the Canadian Public Relations Society at its national and local ceremonies, including the highly-coveted “Best Creative Campaign of the Year”. Media like to talk about our clients and retailers and foodservice operators love to implement our programs which often result in an average lift of 150 per cent or more.